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What if the progress a man made off of the field was just as important as the progress he made on it?

That was the impetus behind the Good Men in Sport: the need to redefine “good” as more than just a man’s achievements, and instead, encourage men to embrace a fuller form of masculinity - one where men can be generative, positive forces in this world.

It’s not just about just being a better man, it’s about creating a better culture among us as men.
— Dr. John Izzo, The Men's Initiative
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We believe the time is now for men to redefine what masculinity means and how the role of men in a modern world can provide a sense of belonging and purpose. We also believe that sport can play an invaluable role in championing the positive impact men can have, both individually and collectively.

Good Men in Sport is an initiative of content, activations and education, featuring elite athletes discussing and redefining the idea of what it means to be a man today and the legacies they want to leave.

 
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When men can be engaged with their value system, they are very good at rolling up their sleeves and working hard to make a better world for themselves and their families.
— Duncan Shields, Ph.D. RCC
 

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Warriors’ Kevin Durant celebrates the mentors who ‘helped us fill those voids’ by Daniel Brown   “It was amazing to go to a place where you felt like you could totally be free and be you. And everybody accepted you for who you were. It was just a great place I wanted to go to every single day.”    Read more on theathletic.com >

Warriors’ Kevin Durant celebrates the mentors who ‘helped us fill those voids’ by Daniel Brown

“It was amazing to go to a place where you felt like you could totally be free and be you. And everybody accepted you for who you were. It was just a great place I wanted to go to every single day.”

Read more on theathletic.com >

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Good Men in Sport Advisory Group Announced   Today, The Men's Initiative introduced the members of the Good Men in Sport Advisory Group, a cross sector group of sports industry professionals and athletes who are helping to shape and guide the development of the Good Men in Sport campaign    Read more here >

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Read more here >

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TheBillRussell on Twitter

Congratulations @KDTrey5 what a great accomplishment! I am really proud of the great work you are doing for the next generation. @NBA @warriors @NBAonTNT https://t.co/4eCoQ1MuSj