What if the progress a man made off of the field was just as important as the progress he made on it?
That was the impetus behind the Good Men in Sport: the need to redefine “good” as more than just a man’s achievements, and instead, encourage men to embrace a fuller form of masculinity - one where men can be generative, positive forces in this world.
We believe the time is now for men to redefine what masculinity means and how the role of men in a modern world can provide a sense of belonging and purpose. We also believe that sport can play an invaluable role in championing the positive impact men can have, both individually and collectively.
Good Men in Sport is an initiative of content, activations and education, featuring elite athletes discussing and redefining the idea of what it means to be a man today and the legacies they want to leave.
It came out of nowhere. I'd never had one before. I didn't even know if they were real. But it was real - as real as a broken hand or a sprained ankle. Since that day, almost everything about the way I think about my mental health has changed.
LeBron James. More than an athlete.
Congratulations @KDTrey5 what a great accomplishment! I am really proud of the great work you are doing for the next generation. @NBA @warriors @NBAonTNT https://t.co/4eCoQ1MuSj