Our Vision

It’s time for a new conversation


The Men's Initiative — based at the University of British Columbia in Vancouver, Canada —  conducts leading edge transitional work with men and male-dominated cultures, including veterans, the protective services and major corporations; and researches the experience of professional athletes in transition. 

The Men's Initiative is working to accelerate this effort by working with men who have influence, both as role models and in direct leadership roles, to help:

  • catalyze a worldwide conversation that redefines what it means to be a “Good Man” in a modern world and,

  • inspire male athletes across the region to become better men

When men can be engaged with their value system, they are very good at rolling up their sleeves and working hard to make a better world for themselves and their families.
— Duncan Shields, Ph.D, The Men's Initiative